About

About Spoon River Designs & Marketing

Spoon River Designs & Marketing Inc. is a company with decades of marketing experience and fluent in today’s electronic sales and marketing advancements. While our website designs specialize in developing brand awareness, what sets us apart from other companies are the types of strategies we design and develop specifically for our client’s budgetary constraints.

My Clients

In late 2019, a potential client wanted to increase business at little to no cost. They were a small startup which is code for no profit and usually no marketing budget. You have heard the adage “it takes a village to raise a child”? It is a similar design element when your demographic for business is the three least likely groups to have a marketing budget.

What developed from that client and it’s relationship is what I termed Symbiotic Cooperative Marketing or SCM. SCM is a formulated strategy designed to enable Small Businesses, Non-Profits and Startups to manage the limited budgets surrounding Sales and Marketing using their website and digital footprint more effectively. We do this within a cooperative support structure with other regional companies that compliment the client. This allows us to better market in a cost effective venue with a higher return on your budgetary investment.

We are an SBE, Small Business Entrepreneur, just like most of you and I have been around digital marketing since its inception. When I say its inception, I mean when the internet was a mass of static pages with links to other static pages that were updated monthly or yearly depending on the subject matter. That may have been your grandfather’s digital marketing process, but it is not your momma’s.

The main objective during the internet infancy was to find a site to get an item. This was primarily a product, a download, or directions to get something. Today, it is an interactive, Artificially Intelligently directed, mostly click-baited falsified links for your amusement, and ways to get your details by liking and sharing information with family and friends.

Today’s digital marketing process involves much more than links and copy. Your compelling information or products should lead your customers to your websites, correct? Most of the time SBEs believe that once your company’s information is out there, you expect people will automatically see it when they search for the product or service. More often than not, the first part of the search engine results are paid for advertiser that may or may not have anything to do with your business profile.

Since you are proficient in your business, we learn from you. Not just understanding your product/service. We will know who uses your product/ service and your competitors in the market. Once we understand your business objectives, we can design an SCM to your specific needs. We then educate your client demographic on what makes your product/ service better than the competitors through different grassroot and paid social media marketing programs.

Today’s world of interactive advertising banners, affiliate links and videomercials (using short videos to enhance website advertising and participation), you need to know more about the development and process of Digital Marketing to achieve your revenue goals than just saying I want my net profit to be ‘X’ this year so we need to generate ‘Y’ in revenue. With Spoon River Designs, we implement a detailed marketing program with the most cost-effective course of action to achieve your objective.

Besides a web designer, there is a high probability you need an SMM specialist, a graphic designer, a marketing team and analytics interpreter. As marketing progresses more into the digital realm, marketing and computer programming will become synonymous with algorithms and artificial intelligence monitoring. Now you must be a marketing psychologist. If you are like most SBEs, including me, people in your organization wear many hats. You need to grow your business and marketing dollars are scarce. I get it.

This is where my decades of experience and insights of digital marketing and user experience come into play for your benefit. I work with the mindset of paying it forward one consultation at a time. I work with freelancers, interns and the SRDM team to determine if we can provide the best marketing option for your company.

Looking For More?

Whether you need a consultation, service, or insight to improve your digital marketing knowledge, your quickest answer is a click away.