The main street entrepreneur is the sole proprietor that employs less than 100 people or is just the family business. Your local artisans and those SBE from housekeeping to pet grooming. They are also your neighbors down the street and the parents of your child’s best friend. SBEs need to build their community. Unlike traditional brick and mortar businesses, today’s SBE may be a local business, but if your product is shippable, downloadable, or shareable, having a responsive digital footprint begins and ends with a website.
The main street entrepreneur is the sole proprietor that employs less than 100 people or is just the family business. Your local artisans and those SBE from housekeeping to pet grooming. They are also your neighbors down the street and the parents of your child’s best friend. SBEs need to build their community. Unlike traditional brick and mortar businesses, today’s SBE may be a local business, but if your product is shippable, downloadable, or shareable, having a responsive digital footprint begins and ends with a website.
Everybody needs a digital footprint that best represents your business. Many do not have the time or the Knowledge base access to effectively market, yet alone maintain and manage a growing digital footprint. Because when a business grows so does its digital footprint. It becomes your brand ambassador and maintaining its user experience and marketing standards could become a full time personnel requirement.
As a small business startup, you place 100% of your time and effort into the goal of making your business prosperous. You are the expert of your business’ product or service. It is your baby and you only want to see it succeed. Is your objective to make a good living and possibly have the next couple of family generations make a good living as well?
Then again, maybe you have a great idea for the next Google or iPhone, and you need to get the word out. Most entrepreneurs of small businesses and startups do not have the budget for big marketing programs that include print or electronic marketing campaigns. That is where our know-how comes in, so your company can grow the way you want it to in the most profitable way possible.
Since you are proficient in your business, we learn from you. Not just understanding your product/service. We will know who uses your product/ service and your competitors in the market. Once we understand your business objectives, we can design an SCM to your specific needs. We then educate your client demographic on what makes your product/ service better than the competitors through different grassroot and paid social media marketing programs.
What Spoon River Designs & Marketing Inc. expects to provide is what makes your products/ services a better option than its competitors and why? These are just a few of the questions we answer when we learn your business growth needs. Our end game is not to sell you marketing options, but to provide you our expertise so you can reach your business revenue goals.
Which is why we have put into place, free website makeovers opportunities for our Small Business Entrepreneurs or SBEs. If you approve your makeover, we can manage and increase your brand awareness for as little as $1 (no, not a typo, one dollar) a day. Let us show you an improved version of your site at NO COST to you. If you approve, you pay for any materials needed to update, but no LABOR which could cost thousands of dollars you probably do not have laying around or upspoken for each month.
Since you have gotten to this part of the article, you might be saying to yourself, how does a business offer a website make over with no labor costs? We do this though Symbiotic Cooperative Marketing, (SCM) which is a formulated program that allows growth in community-based companies like SBEs and others. Spoon River Designs & Marketing Inc. models cooperative marketing programs within the community so that businesses can generate brand awareness and new business opportunities within their demographic or regional base without the standard digital ‘pay for click’ costs.
Once we place your updated website and utilize the SCM put into place with your new makeover, we can report how your brand awareness is being generated via your digital footprint and where we can improve it. Once improved and optimized for Social Media Marketing opportunities, revenue growth has more routes for progress.
Just about every industry has a non-profit sector. Non-Profits in most cases are the champion of that industry. They build on that industry’s foundation and community structure so that it can grow and provide philanthropic endeavors within its community. Whether it be a union with ten thousand members or a regional organization of an association with less than a hundred, you need the ability to build community and member involvement on a near non-existent or limited marketing budget. And if you have a budget, every non-profit is determined to squeeze every benefit from every donation to improve their community endeavors
Utilizing the fundamentals of Symbiotic Cooperative Marketing which is a formulated program that allows growth in community-based non-profits and others, Spoon River Designs & Marketing Inc. constructs cooperative marketing programs within the community so that non-profits can generate brand awareness and new member participation while increasing fundraising opportunities for their organization. Working within a designated strategy can allow member growth and increased donation revenue with local and likeminded business entrepreneurs.
We look at the business interaction and availability to determine which cooperative program(s) will work with each Non-Profit entity. As an example, let us say you are a non-profit that specializes in the promotion of vegetarian homeopathic treatments in the state of Wyoming. We would not set you up with the local Butcher or cattle rancher. But we would look for a symbiotic opportunity with likeminded businesses.
Better insight into the non-profit’s demographics or community profile allows us to design a Symbiotic Cooperative Marketing program with businesses that may be of interest to the member base of the non-profit and vice versa. Depending on the non-profit entity, marketing with both local SBE and online SBE could have limitless qualified member participation. At Spoon River Designs and Marketing, we work to find, generate, and establish multiple pathways to a cohesive marketing program within your continued budgetary constraints as a Non-Profit Organization.
As an example, a facility that caters to a specific underserved demographic and is federally funded. When non- profits are federally funded, it usually means funded to keep the doors open and lights on. When they want to expand and increase awareness or services, they raise funds in a variety of different ways depending on their budget.
To incorporate that revenue into an opportunity to expand and grow, funds need to stream from elsewhere in their community. Fortunately, today’s communities are not just regulated to a town, region, or even state. That is where a collection of contacts from Corporations, Individuals and Foundations with whom they share a commonality with the non-profit is where we start. Then we take the materials, contacts, budget and timeline with which we build a SCM program for our client.
This is also where we develop sweat equity partners to barter for services and materials in exchange for cross promotions and brand recognition. Not one formula works for every non-profit, but there is always a pathway to explore the potential and opportunities. We base it on the goal timeline and ROI (Return On Investment) for each client.